In 2014, Noora Sharrab began working with a motivated group of women in Jordan’s Jerash “Gaza” Refugee Camp to build the foundation for a social enterprise that would educate, employ and empower. Today, Sitti maintains its commitment to providing fair wage employment to its growing staff of 13 women and men, as well as providing financial and in-kind support to several beneficiary programs that contribute towards the enterprise’s social mission. The Sitti product line, which began with a signature square bar of handmade, cold-pressed olive oil soap, has since grown to a line of 10+ popular lifestyle products, including curated products through partnerships with ethical brand names. Sitti has evolved into a multi-national brand that can be found in the shops of retailers and distributors across the Middle East and North America.
Company: Sitti Social Enterprise